Deep Dive; Ad Flow Multiples; Sum-of-Parts Revenue Analysis
How big is it? Who get's what? What's leftover for the small players?
Welcome to Quo Vadis, your periodic source for fresh programmatic news and off-the-beaten-path perspective. Click here to join the conversation. As you…
FloCs flew away; New research paper dissecting DSP fees and the "unknown delta"
Halfway House; Getting Scientific; Working Media Savings vs. Found Money
15 out of 18 adtechies near 52-Week Low
New entrants to our portfolio; more walled gardens; what happened to disclosing gross billings?
Quo Vadis Webinar
7 winners, 11 losers; More Downward Reversion; Programmatic Poetry
How does our pure-play programmatic portfolio work? Where is the buyer vs. seller dividing line? What are unit economics? What the heck is a SPAC?
Where's the market today? Where is it headed?
More adtech players enter public market arena; Chum bait is still chum bait; Next Fifteen Communications added to our agency portfolio.