Welcome to Quo Vadis by Lemonade Projects. Your periodic source of programmatic perspective and off-the-beaten-path news.

Quo Vadis provides analysis, commentary, and problem-solving frameworks on the programmatic advertising world and where it is headed. Our free newsletter covers new developments across various businesses, people, and complexities that shape the growing programmatic ad industry.

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Welcome to Quo Vadis — your periodic dose of programmatic perspective. Join our community to untangle the struggle between programmatic advertising, which presses forward, and a severe informational imbalance obstructing its progress.


Working with marketers who want to know what makes programmatic tick by seeking what is true in the trade.