Welcome to our “Quo Vadis Shortcast Series” where we navigate the Future of AdTech and MarTech with those in the know. We peel back the curtain on the dynamic world of advertising and marketing technology. Our show takes you on a journey into the minds of industry personalities, green shoot thinkers, their companies, investor mindsets, and anyone with a point of view that makes us smarter.
In this episode, we spoke with Marc Guldimann, founder and CEO of Adelaide Metrics. Adelaide Metrics is the leading attention metrics company in the rapidly growing field of real-time attention measurement bringing transparency to media quality.
We touched on three topics:
What’s going on with attention metrics?
Why is getting it right so important?
What happens when advertisers get it right?
Enjoy!
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#58: Quo Vadis ShortCast Series