More adtech players enter public market arena; Chum bait is still chum bait; Next Fifteen Communications added to our agency portfolio.
What’s your take on the Yahoo DSP and why it doesn’t get compared as much to Trade Desk and other top players ?
Good question. I think it comes to:
1) sales pitch
2) agency incentives
3) UX ease of use
It can become a viable alternative that’s for sure.
How would you rate technology plays such as Adslot (ADS:ASX) and Adveritas (AV1:ASX) in this space?
What’s your take on the Yahoo DSP and why it doesn’t get compared as much to Trade Desk and other top players ?
Good question. I think it comes to:
1) sales pitch
2) agency incentives
3) UX ease of use
It can become a viable alternative that’s for sure.
How would you rate technology plays such as Adslot (ADS:ASX) and Adveritas (AV1:ASX) in this space?