Dec 1, 2023Liked by Tom Triscari

What’s your take on the Yahoo DSP and why it doesn’t get compared as much to Trade Desk and other top players ?

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Good question. I think it comes to:

1) sales pitch

2) agency incentives

3) UX ease of use

It can become a viable alternative that’s for sure.

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How would you rate technology plays such as Adslot (ADS:ASX) and Adveritas (AV1:ASX) in this space?

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