Welcome to our 100th post! We'd like to give a huge shout to our thousands of subscribers for your incredible support!!! Quo Vadis is working on a new data set that we think will open up a whole new area of adtech enlightenment for our readers. You can expect it before Q424 and FY24 earnings come out in February.
Five Personas Attending AdTech Economic Forum London
AdTech Economic Forum London is taking place on February 6 at The Royal Institution in Mayfair. It’s a pitch event with a twist. Imagine being one of the amazing eleven founders who will be pitching their thesis to our voting audience on this very stage. We can’t wait to see how it unfolds.
AdTech Economic Forum London is not your average adtech event. It’s a bit unorthodox but let’s face it, most adtech events look pretty much the same. AdTech Economic Forum breaks the mold to deliver enlightenment and deal-making.
If you’re in Europe, we hope to see you there. If you know someone across the pond who should attend this kind of highly productive event, then by all means let them know. Thanks… sharing is caring!
During our journey to curate a valuable experience for attendees, speakers, and sponsors we came across the question that new event formats always get:
Who should attend AdTech Economic Forum London?
1. The Aspiring AdTech Entrepreneur
This person works in adtech, loves their job, and loves the funkiness of the adtech space. But they want more. They see peers, friends, and people just like them founding new adtech companies. They too want to give it a go. Getting enough conviction to take a bold leap is essential. AdTech Economic Forum is the perfect place to turn your aspirations a reality. If you’re an Aspiring AdTech Entrepreneur you should most definitely be at The Royal Institution in Mayfair on Feb 6.
2. The Serial AdTech Entrepreneur
This seasoned adtech veteran has already exited once or maybe even twice. They know founding (and funding) their next adtech company can be a gift that can keep in giving. Maybe this serial founder is honing in on a new concept or perhaps has an itch he/she wants to scratch but is not quite sure how and where to scratch it. AdTech Economic Forum is the perfect place to scratch your itch. If you’re an A Serial AdTech Entrepreneur you should most definitely be at The Royal Institution in Mayfair on Feb 6.
Take Jules Minvielle from Olyzon, for example. Jules is pitching his new CTV company at AdTech Economic Forum London. He sold his first company to Ogury, joined as a co-founder, and now he's busy launching his next venture.
FWIW, Ruben Dominguez at Mundi Ventures in Madrid published useful data on second-time founders.
“Second-time founders are secret weapons in the startup world. Why? The odds are in their favor. Building a startup is tough, but second-time founders bring scars and wisdom that make them exceptional bets for success.”
Here’s the data:
First-time founders: 21% chance of success
Second-time founders (after success): 30%
Second-time founders (after failure): 22%
See HBS paper here if you’re interested in learning more about the numbers.
3. The Uninspired Marketer
Marketers working at brands and agencies get pitched adtech “solutions” left and right. All the while, they have to make do with the tools that are already in place. With so much creative destruction happening across adtech and so many skeletons in the closet, many are not inspired by the status quo tech.
Marketers making decisions on adtech think and act a lot like discerning venture investors. For example, out of 50 ad tech sales pitches they only have time, focus, and political currency to pick two or maybe three. Hearing how fresh-eyed founders think about the world is massively inspiring and makes sparks fly all around your brain.
So, if you’re an Uninspired Marketer looking for adtech enlightenment, we promise inspiration will reveal itself on February 6 at The Royal Institution.
4. The Mature AdTech Player in an Acquisitive Mode
This one is a no-brainer. If there is one common theme happening across adtech M&A it's "get bigger to get better." Larger adtech companies with maturing revenue growth see the writing on the wall. Change is happening everywhere all at once. They are buying companies to fill product/market gaps and to get more competitive (scaled) with a refreshed storyline.
Open web programmatic is around $72B globally ($31B in the US). For folks working in corporate development at large adtech companies (public or private), corporate development at an agency, or any investor interested in the space, you should most definitely be leaning at The Royal Institution on Feb 6 taking copious notes and networking with our diverse audience.
5. If necessity is the mother of invention, then *curiosity* is its father
If you work anywhere along the adtech supply chain and you also happen to be the curious type, then you'll feel right at home when you come to any AdTech Economic Forum event. You're the type of person who knows that success in advertising is about relationships. You also know that other smart, inquisitive, and curious folks will be at this amazingly creative event and you want to join the fun.
If you’re the curious type who likes to maximize, learn, and expand your relationships in the advertising industry then AdTech Economic Forum London is for you!
EVENT FORMAT AND AGENDA
Registration and Breakfast Reception: 8:00 AM to 8:45 AM
Event Kick-off, Welcome Remarks & Event Format: 8:45 AM to 8:55 AM
Your hosts, Rob Beeler & Tom Triscari, will take you through this unique event format.
Warming Up Our Audience
We have four incredible fireside chats along the Risk-Reward Continuum to get our five personas warmed up for the founder pitch sessions.
1. Adtech Angel Investor: 8:55 AM to 9:20 AM
Fireside chat with Remi Lemonnier, adtech entrepreneur and angel investor + audience Q&A
2. Venture Investor: 9:20 AM to 9:45 AM
Fireside chat with Giovanni Strocchi from Blacksheep MadTech Fund + audience Q&A
3. Venture Investor: 9:45 AM to 10:10 AM
Fireside chat with another seasoned adtech venture investor, Claire Houry from Ventech + audience Q&A
4. M&A Exit: 10:10 AM to 10:50 AM
Risk-Reward Continuum Part 4… the exit and M&A deal-making
Fireside chat with Sir Martin Sorrell, the master of advertising deal-making + audience Q&A
Morning Networking Break: 10:50 AM to 11:15 AM
Welcome Back, It's Pitch Time
We’ll hear eleven fast-paced pitches that span the adtech supply chain. These smart founders are here to convince you of their worldview theses. They are on stage to tell you about a big problem in the advertising space and articulate their novel solution that creates (or recreates) a large market opportunity. We’ll hear from the demand side first, have a networking break, and then flip to the supply side.
Here’s how each pitch will flow.
The audience will have 2 minutes to read a Jeff Bezos-style 2-page memo prepared by the company founders.
The founder will have 8 minutes to share their thesis and then the founder will answer rapid-fire questions from our investor panel — Remi Lemonnier, Giovanni Strocchi, Claire Houry, Joanna Burton, Rich Ashton, and Sir Martin Sorrell.
When all the pitches are done, our audience will get to vote on which thesis resonates the most.
AGENCY TECH
Adbridge, James O'Conner, Founder/CEO
DSP Tech
Nodals, Aly Nurmohamed, Founder/CEO
Welect, Olaf Peters-Kim, Co-Founder
Paapi, Dan Hesmondhalgh, Co-Founder
DATA TECH
Scope3, Anne Coghlan, Co-Founder/COO
4Screen, Fabian Beste, Co-Founder/CEO
Compliant, Jamie Barnard, Co-Founder/CEO
Anonymised, Mattia Fosci, Co-Founder/CEO
Lunch + Coffee / Chocolates: 1:20 PM to 2:50 PM
Welcome Back to the Sell-Side Pitches
CURATION TECH
Olyzon, Jules Minvielle, Co-Founder/CEO
Swym, Ravi Patel, Co-Founder/CEO
SSP TECH
C Wire, Rui de Fruites, Co-Founder/CEO
PUBLISHER TECH
TBD
Keynote Wrap-Up, Joanna Burton: 3:55 PM to 4:10 PM
Cocktail Networking Reception: 4:15 PM to 5:15 PM
Pub Party: 6:00 PM to whenever
See you in London Town!
Disclaimer: This post, and any other post from Quo Vadis, should not be considered investment advice. This content is for informational purposes only. You should not construe this information, or any other material from Quo Vadis, as investment, financial, or any other form of advice.
Share this post