PrograMADic: Scenes 8, 9 & 10
Welcome back to “PrograMADic” for Scenes 8 to 10. Enjoy!
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ACTION! 🎬
8. INT. NEW YORK SPORTS CLUB - 1999 We stroll through a large gym floor full of machines. Men and women working out. The place is packed. Everyone looks great. CONSULTANT (V.O.) If it were 2023, the Goodrich brothers could easily have purchased ads at the prices they wanted on an ad exchange. Kind of like a stock exchange. Think of it as a democratized platform that gives publishers and advertisers of all sizes unprecedented access to a massive marketplace, where there are sellers and buyers at every price point. Deals are done in milliseconds. Only a few people know how it really works, but we’ll get to that part later. A PERSONAL TRAINER comes into view. We see his back. He's giving a lesson to a hot middle-aged woman. She looks like a pampered housewife. She's working on squats. She's wearing a New York Yankees ball cap. He's probably nailing her on the side. Wait... maybe it's more like she's nailing him. SMASH CUT TO: 9. INT. FANCY HIGH RISE APARTMENT, NYC - NIGHT OR DAY We see the same woman standing in a living room doorway. The skyline view behind her is spectacular. She's wearing nothing but high heels and a New York Yankees ball cap. WOMAN Are we doing this or what? CUT BACK TO: 10. INT. GYM MARK WALLACH That looks great, Sheryl. Really great. (turns to speak directly at us) Twenty-some years ago ad exchanges didn’t exist. Not until I came along. The bulk of advertising on the web were annoying banner ads, and those were being sold over lunches and dinners in New York City at prices far above what the Goodrich brothers wanted to pay. I changed all that. Yeah, I was working as a trainer at the time. So what. It had its perks. Then the American dream happened. CUT!
Disclaimer
This script and musical is a work of fiction based on real-life events. Artistic liberties have been taken to enhance the narrative and create a compelling experience. Certain sequences, dialogues, and character interactions have been fictionalized or altered for dramatic effect. While certain elements and characters might be inspired by true stories, the portrayal of events, people, and circumstances has been dramatized and fictionalized for the purposes of entertainment and does not intend to present a factual account of the events, and any resemblance to real people, places, or incidents is purely coincidental.