PrograMADic: Scene 1

Welcome to Scene 1 of “PrograMADic.”

Reminder: We’re looking to sell 500 of our awesome PrograMADic trucker-style hats to build support and raise $50K in pre-production funds. It’s all about Community, Community, Community!

ACTION! 🎬

FADE IN:

“The people heard it, and approved the doctrine, and immediately practiced the contrary.” 
― Benjamin Franklin, The Way to Wealth

FADE TO:

1. INT. COLLEGE DORM ROOM -1999

A college kid is plugging away on a desktop computer. Beige packages are everywhere. Jonas Goodrich, a junior at a fancy Ivy League college, is on financial aid. But you would never know it. The camera pans to a poster on the wall of Milton Friedman. It says, "There is no such thing as a free lunch."

JONAS
(Turns around 
from desktop, 
speaks directly 
to the camera)
Everything is free 
on the internet.

JONAS spins his desk chair back around and gets back to typing like a madman. We'll meet JONAS later.  

The voice that walks us through the beginning of it all is smart and to the point. Probably very good-looking too. 

CONSULTANT (V.O.)
The first banner ads appeared on 
Wired’s website, HotWired.com, 
on October 27, 1994, featuring
brands like AT&T, MCI, Club Med, 
1-800-Collect, and Zima. 
Most advertisers were confused 
by the web and suspicious of 
who these web-crawling users were. 
They bought ads anyway.  By the
boatload. It was the future 
of advertising and everyone knew it.  

CUT!

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Get your fancy meshed-back trucker-style hat today! Get ’em while they’re hot!

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Disclaimer
This script and musical is a work of fiction based on real-life events. Artistic liberties have been taken to enhance the narrative and create a compelling experience. Certain sequences, dialogues, and character interactions have been fictionalized or altered for dramatic effect. While certain elements and characters might be inspired by true stories, the portrayal of events, people, and circumstances has been dramatized and fictionalized for the purposes of entertainment and does not intend to present a factual account of the events, and any resemblance to real people, places, or incidents is purely coincidental.