PrograMADic: Scenes 6 & 7
Welcome to Scene Sequence 6 and 7 of “PrograMADic.”
Support Creativity: Get your PrograMADic hat today. We thank you for your support!
ACTION! 🎬
6. EXT. DORM ROOM - 1999 We see a printed logo scotch taped to the outside of a dorm room door. It says "Dealize." We enter the room. 7. INT. DORM ROOM - 1999 JONAS is facing a desktop computer screen. We get a good look around the place. JONAS swings around in his desk chair to face the camera. JONAS Hi, I'm Jonas Goodrich. Me and my brother Nolan started the mess advertisers are in today. We're the O.G.s of programmatic. We figured out how to turn internet deals for all kinds of stuff into an irrationally profitable newsletter. Companies like Barnes & Noble paid us commissions for referring customers. eCommerce companies in their infancy needed to show constant growth. So they didn’t try very hard to stop people like us from signing up, even multiple times, with bogus email addresses just to get freebies. There was an easy trade in play and we were on the other side of it. That's when it clicked. These guys are paying us to give away their stuff. It seemed crazy because it was. MUSIC: Something hip hoppy like "IT'S ALL ABOUT THE BENJAMINS by Diddy and Notorious BIG. ~What y'all want to do? ~Want to be ballers, ~Shot callers, brawlers, ~Who be dipping in the Benz ~With the spoilers. Hundred-dollar bills fall from the dorm room ceiling like confetti to cue up our storytelling CONSULTANT. CONSULTANT (V.O.) For two kids used to working minimum wage, it was intoxicating. But they needed to figure out how to get more people into their database. They needed to do advertising. So, the Goodrich brothers started buying ad space in other email newsletters. It was magic. Anything they spent on advertising quickly converted into new subscribers who quickly converted into commissions. They ran ads and generated revenue virtually instantaneously. It was one of the greatest arbitrages of all time. They couldn’t buy ad space fast enough, literally. CUT!
Disclaimer
This script and musical is a work of fiction based on real-life events. Artistic liberties have been taken to enhance the narrative and create a compelling experience. Certain sequences, dialogues, and character interactions have been fictionalized or altered for dramatic effect. While certain elements and characters might be inspired by true stories, the portrayal of events, people, and circumstances has been dramatized and fictionalized for the purposes of entertainment and does not intend to present a factual account of the events, and any resemblance to real people, places, or incidents is purely coincidental.