February 14, 11AM ET: Use Case Webinar with Liveramp
Special Guest: Travis Clinger, Chief Connectivity Officer, Liveramp
A few weeks ago Quo Vadis posted a new spacescape and thesis called The Gravity Theory of Walled Garden Data Trades. We called out Liveramp’s $200M acquisition of Habu, a cleanroom player right in the center of it all.
Join us on February 14, we’ll be talking with our special guest Travis Clinger, Chief Connectivity Officer of Liveramp. We'll go deep into the evolving audience targeting landscape and critical challenge facing advertisers today:
How to target audiences with precision and scale amidst the decline of traditional tracking methods.
This session is a must-attend for marketers, publishers, and anyone else looking to get the audience-targeting job better than anything that came before this moment of change. Our agenda includes:
Framing the Problem: Understanding the impact of third-party cookie deprecation on audience targeting and the broader implications for digital advertising. Time to get moving!
Exploring Solutions: Travis and I will discuss innovative approaches to maintain effective audience reach in a cookieless world.
Seizing Opportunities: Identifying new possibilities for advertisers to build audiences through cleanroom data trades.
Register now to gain practical solutions and get ahead of the game.
Ask Us Anything (About Programmatic)
If you are confused about something, a bunch of other folks are probably confused about the same exact thing. So here’s a no-judgment way to learn more about the programmatic ad world. Ask us anything about the wide world of programmatic, and we’ll select a few questions to answer in our next newsletter.
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Disclaimer: This post, and any other post from Quo Vadis, should not be considered investment advice. This content is for informational purposes only. You should not construe this information, or any other material from Quo Vadis, as investment, financial, or any other form of advice.