PrograMADic: Scene 12
Welcome back to “PrograMADic” for Scene 12. We have one more scene to go to complete Part 1 of the story then we’ll switch gears. Enjoy!
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ACTION! 🎬
12. INT. DOUBLECLICK OFFICE NYC SKYSCRAPER — 1999 MARK WALLACH (sitting in an open cubical) Back to me. The Goodrich brothers needed me. That's right... a former personal trainer. (flexes his guns). The East Coast ad scene was dominated by one company —DoubleClick. It was founded in '96 in New York. They brokered deals between publishers and advertisers. They were the OGs who built technology for serving ads. By '99, DoubleClick's ad server was delivering billions of ads, and hiring anyone who could type. That qualified yours truly. Yeah, I did a stint making cold calls on Wall Street. It sucked on every level, but I was good. I knew almost next to nothing about stocks and I knew absolutely nothing about internet advertising. I joined DoubleClick anyway. But that's irrelevant. I can sell anything. SMASH CUT TO: A spoofed scene from The Wolf of Wall Street when DiCaprio's character asked Brad, "sell me this pen."
CUT BACK TO: MARK WALLACH (CONT'D) All the big agency and big brand accounts were spoken for, so I focused on finding new kinds of clients called direct-response advertisers, aka “performance marketers" (Uses air quotes with a smart-ass grin). These were advertisers exactly like the Goodrich brothers who wanted customers to do something, like click or make a purchase or take a survey. That's was the beginning of programmatic advertising. It dominates your world and you don't even know it. Don't worry about it, you're not supposed to. CUT!
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Disclaimer
This script and musical is a work of fiction based on real-life events. Artistic liberties have been taken to enhance the narrative and create a compelling experience. Certain sequences, dialogues, and character interactions have been fictionalized or altered for dramatic effect. While certain elements and characters might be inspired by true stories, the portrayal of events, people, and circumstances has been dramatized and fictionalized for the purposes of entertainment and does not intend to present a factual account of the events, and any resemblance to real people, places, or incidents is purely coincidental.