March 6, 10AM ET: Use Case Webinar with ID5
Special Guest: Mathieu Roche, CEO and Co-founder of ID5
Join Quo Vadis on March 6, 10 AM ET as we continue our live webinar journey into one of the most pressing challenges facing advertisers today:
How to target audiences with precision and scale amidst the decline of traditional tracking methods.
This time around our incredible guest is Mathieu Roche, CEO and Co-founder of ID5, a leading identity company building a neutral and privacy-first universal ID for digital advertising.
This session is a must-attend for marketers, publishers, and anyone else looking to get the audience-targeting job better than anything that came before this moment of change. Similar to past webinars, we’ll set up the primary use case and hit on three subjects:
First we'll cover the important intersection of interoperability across the open web — what it means and why it’s important.
Then we'll contrast interoperability with Privacy Sandbox and the Walled Gardens world — that means we’ll touch on IAB's perspective and commentary floating around LinkedIn feeds.
Our conversational journey will then lead us to clean rooms, which use universal IDs for matching as well as the emerging subject of how two parties are and will increasingly make data trades. Read up on Quo Vadis’s view called the Gravity Theory of Walled Garden Data Trades.
Register now to gain practical solutions and get ahead of the game!
Looking forward to seeing you there!
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Disclaimer: This post, and any other post from Quo Vadis, should not be considered investment advice. This content is for informational purposes only. You should not construe this information, or any other material from Quo Vadis, as investment, financial, or any other form of advice.