1 Comment

Start from the idea that ‘premium publishers’ are a chimera dreamt up by publishers and reinforced by certain ad tech to arrive at the square root of what Forbes did what it did.

I suppose premium meant better editorial content (also false) a few years ago and now means less ads (mostly false)

You don’t need to know accounting to understand content is a commodity that multiplies exponentially every day in both size and ease to create.

That premium is subjective.

That value is knowing the user.

And that there is significantly - like 100’s of orders of magnitude - more demand than supply.

Expand full comment