Have you ever wondered what the “Davos of AdTech” would be like? Then you’re in luck! Quo Vadis created it for you. The AdTech Economic Forum takes place on April 24 at The New York Times Center. The full-day event plays at the intersection of adtech, finance, economics, corporate development, venture capital, and private equity. What’s going on? What’s changing? Winners? Losers? Attend and you’ll get answers.
Our guest speaker list is amazing and so are the brave topics we’ll discuss. The AdTech Economic Forum is invite-only or apply-to-attend. Check it out and get on the invite list.
Episode 6 with Overtone.ai
Welcome to our “Quo Vadis ShortCast Series” where we navigate the Future of AdTech and MarTech with those in the know. We peel back the curtain on the dynamic world of advertising and marketing technology. Our show takes you on a journey into the minds of industry personalities, green shoot thinkers, their companies, investor mindsets, and anyone with a point of view that makes us smarter.
In this episode, we spoke with Philip Allin, Co-founder and CEO of Overtone. Overtone connects newsrooms with the sales team. Anyone (or anything) who interacts with news — from reporters and salespeople to other algorithms — can use Overtone’s data to understand more about their world.
We touched on three topics:
What’s going on in the publisher newsroom?
Why is classifying content with modernized granularity so important?
What happens with advertisers when publishers get it right?
Enjoy!
Ask Us Anything (About Programmatic)
If you are confused about something adtechie, then a bunch of other folks are probably confused about the exact same thing. Send your question over and we’ll get you an answer.
Disclaimer: This post, and any other post from Quo Vadis, should not be considered investment advice. This content is for informational purposes only. You should not construe this information, or any other material from Quo Vadis, as investment, financial, or any other form of advice.
#73: Quo Vadis ShortCast Series