Quo Vadi was joined by Andrew Mole (co-founder/CEO of pubX) and Addy Atienza (Managing Director of Global Programmatic at The Time Out Group) for a candid conversation on how publishers are regaining control of their monetization strategies with dynamic floor pricing. We covered:
“AdTech” vs “PubTech”
Thinking about the pub stack in a modular vs. monolithic way.
How AI-powered tools enhance yield without overhauling the pub’s tech stack
Addy and Andrew explain why dynamic pricing and flooring strategies are becoming central to publisher economics.
If you're a publisher looking to take back margin and gain leverage in the open web ecosystem, this conversation is a must-watch.
Reach out to andrew@pubx.ai to learn more.
Upcoming Pre-Cannes Webinar with Above Data and Justin Evans
Next week on July 10, Quo Vadis is holding a Pre-Cannes Briefing with Luke McGuinness from Above Data, featuring special guest Justin Evans, author of The Little Book of Data, aka the "Freakonomics of Data." Register here.
If you want to join our Cannes Q&A breakfast with Justin and Domenic Venuto from Horizon Media in Cannes, RSVP here.
See you in Cannes!
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