Thanks Justin. Yes, very true that more than one bid is sent back. I wanted to keep it simple as it does not change the black box nature of the internal auction.
Terrific explainer! For step 9 / DSP black boxes — many DSPs now send back 2 or even 3 winners in a multi-bid response. Though of course still true that the SSP selects one winning bid.
Thanks Justin. Yes, very true that more than one bid is sent back. I wanted to keep it simple as it does not change the black box nature of the internal auction.
Terrific explainer! For step 9 / DSP black boxes — many DSPs now send back 2 or even 3 winners in a multi-bid response. Though of course still true that the SSP selects one winning bid.