Hello Quo Vadis Community — If you did not get a chance to check out our Q1 Quarterly Review with Richard Kramer and Rocco Strauss from Arete Research, it was a thrilling ride as expected. Make some popcorn, grab a cold one and check out the recording.
Richard and Rocco’s in-depth and hypothesis-driven approach is second to none. They go deep into the connective tissue of programmatic/adtech to tune their DCF models. We got a nice dose of their brilliant thinking.
As our Quo Vadis Community knows, we're mainly interested in observing and reporting on Programmatic Land through a Radical Transparency lens.
What do you want from programmatic? (spend money and/or do advertising that matters)
Who is the "you"? (advertiser, agency, adtech, publisher... they all have different wants)
What is true about programmatic ads?
Do you practice what is true to get what you want?
If you have any burning questions Richard, Rocco, or me, send them to email@example.com and we’ll come back with answers.
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