Quo Vadis Seminar: London April 27, 2023
Quo Vadis Seminar: London April 27, 2023
Quo Vadis is coming to a city near you putting on an amazing programmatic seminar. Register today, tickets will go fast.
Programmatic adtech is a lot like Michael Lewis’s description of high-frequency trading in his book “Flash Boys.” There always seems to be a lot of knowing, but very little true knowledge. Those who have the knowledge have no incentive to share it.
Quo Vadis exists to share it — the good, the bad, and the darn right ugly. You can take it or leave it. You can like or hate it. Either way, you get an authentic perspective.
In 2023, $90 billion+ of advertiser budgets will leave DSPs. We share what we know and you get to decide.
We’re taking you on a journey. We call it a “seminar,” but you’ll experience part theatre, part MBA class lecture, and part interactive workshop.
100% fun.
200% useful.
£195 = bargain at 10x the price!
YOUR HOST: Tom Triscari
Programmatic Economist most of the time. Sometimes a consultant if the projects are interesting. Other times a strategic and M&A advisor. Always curious.
IS QUO VADIS LONDON FOR YOU?
AdTech Practioner: You work in adtech. Or maybe you want to work in adtech. Perhaps you’re looking to find a new level of conviction in a rapidly evolving space or a different adtech career trajectory. This seminar is for you.
Media Procurement: Your mandate is to find better ways to stretch dollars and create more media value. How you think about programmatic to make decisions will be night and day by the time your leave a Quo Vadis seminar. This seminar is for you.
Research Analyst: You live and die by the correctness of the assumptions that go into your models. It’s not so much about the answer, it’s about knowing to ask the right question and hunting down information to get to the best answer. This seminar is for you too.
AdTech Investor: Maybe you have a big position in an adtech company or some other media-related stocks. You know $90 billion+ in open web ad budget left DSPs in 2023. Lots of hands touched it. But how does it all work? Where does a given player fit in? This seminar will raise your game.
AGENDA
12:30 PM — Meet & Greet
Show up, grab a coffee/tea, get pumped up
Get your swag bag
In the bag, you’ll find a few playing cards, cash, and a few other surprises that you’ll need to play along the journey
1:00 PM — Supply Chain Journey
We take a stroll down the programmatic supply chain and explain with a theatrical twist
We use props and symbols so you’ll never forget the experience, that’s the theatrical part
Our supply chain voyage is guided by the secret Book of Programmatic… but not so secret anymore because you’ll be there
Touches on operation theory, industry earnings, and game theory with a little accounting 101 for good measure
2:30 PM — Coffee/Tea + Snack Break
3:00 PM — Slow-motion interactive programmatic auction
With supply chain fundamentals in hand, we’ll run several rounds of programmatic auctions
Each round will slow down what happens in 200 milliseconds to 1 minute
You’ll play a buy-side or sell-side role
We collect live data as we go
We’ll show you the data to make a fundamental point
Touches on auction pricing, advertising strategy, audience targeting, behavior economics, and game theory
4:30 PM — Wrap up. Now you have privileged knowledge. Lucky you!
7:00 PM — Pub meet-up. Show up and we'll buy you a pint! The ticket is in your swag bag!
ADDED VALUE
You could be looking for adtech career advice.
Maybe you’d like an introduction to someone in our Quo Vadis universe.
Perhaps you want to know about a specific adtech company and would like an educated opinion.
Or maybe you have an idea and need a sounding board.
It could be anything.
When you register for a Quo Vadis seminar, we’ll send you a Calendly link to schedule a 15-minute Zoom call to help you out.
Questions about Quo Vadis London Seminar?
If you have questions, feel free to reach out to quovadis@lemonadeprojects.com