#81 [RECORDING]: Use Case Webinar with Permutive Part 2
We continue our conversation with Joe Root (CEO/founder of Permutive) using a specific use on identity and modernized audience targeting without cookies.
Cannes Lions 2024: It’s that time of year when everyone starts asking: “Are you heading to Cannes?” If you have some interesting to talk about at the intersection of #advertising, #economics, and #finance — or just want to catch up — then let’s make it happen.
Use Case Webinar with Permutive Part 2
On May 2 we held our third use case webinar on the present/future of #identity and #audience #targeting with Joe Root from Permutive. In that session we touched on 1) privacy sandbox, 2) getting the audience-targeting job done without cookies, 3) publisher leadership, and 4) the quintessential question every DSP bidder must ask to remain relevant.
We ran out of time before getting to a specific use case so we recorded Part 2 separately on May 17. It’s short and sweet. Enjoy!
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