#75 [RECORDING] ID Use Case Webinar
With Mathieu Roche, CEO and co-founder of ID5
AdTech Economic Forum is 44 days away. If you’re interested or invested in AdTech, then get to the “Davos of AdTech" on April 24 at The New York Times Center. The full-day forum blends adtech with finance, economics, corp dev, VC, private equity, and equity analysts’ perspectives. Our speaker list is top notch and the agenda flow for the day is quite unique compared to other adtech conferences. Get invited and find out for yourself!
Use Case Webinar With ID5’s Mathieu Roche
Last week Quo Vadis ran an informative use case webinar with Mathieu Roche, CEO and co-founder of ID5. We had a strong gathering of attendees who, as usual, asked excellent questions. Mathieu gave a master class on the state of identity with particular regard to the difference between data and identity. Those are two very different things that too many people conflate which distorts planning and optimal decision-making. Mathieu offered great advice throughout our session. Here’s the recorded version in case you missed it.
We touched on 5 important topics
3rd Party Cookies vs. New World
Privacy Sandbox
Getting Audience Targeting Job Done — what’s changed?
Gravity Theory of Walled Garden Data Trades
Intersection of Interoperability Across The Open Web
Enjoy!
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